A Touch of Royalty
From mine-gate to consumer (or “from mine-gate to your jewelry box”); Reign is an aspirational Luxury Brand with accessible moments, serving a modern consumer with clean, timeless, classic styles for day, night, and red carpet.
The Reign Woman is confident; she is regal in jeans, and evidently rebellious in a designer gown. She is adventurous, unapologetic about her style and identity. She is conscious, engaged, witty and smart. She Reigns from Australia to Beverly Hills, with strength and personality, at any age, of any creed, at any given moment.